About Us

Who we are:

Raquel Riley Thomas, an Army Captain (Veteran), Mrs. America 2011 (1st RU), Entreprenuer and Humanitarian, founded Raquel Riley Thomas Beauty in 2020. RRTBeauty is a minority-owned and Veteran-owned cosmetic brand that supplies long-wear performance makeup and fast-paced based makeup.

  • Performace-based: Makeup products designed to stay on longer for those in fields like the Military, Pageantry, C-Suite Industry, and the Music Industry. The bottom line is for those who do not have time to continuously re-apply their makeup throughout the day.

  • Fast-paced: Raquel Riley Thomas came up with a formula called 3GL: Glamourous Lashes, Lips, and Lids. For those who need a quick glam look without the long glam process. By using Raquel Riley Thomas Beauty formula 3GL alongside the products, glamourous looks are now easier and applications last longer.

Our Certifications:

  • National Minority Supplier Development Certified (NMSDC)

  • Veteran-Owned

  • Better Business Bureau (A+ Rating)

  • NAICS Code(s): 446120; Description of product/services as defined by the North American Industry Classification System (NAICS)

Our Philosophy:

We believe in building confidence in women through our long-wear performance cosmetic brand. We use positive reinforcements throughout campaigns to help women feel great and build upon their self-esteem.

Our Mission:

Our mission is to develop quality long-wear products that provide minimal re-application througout the day or night.

Our Values: H.E.A.R.T.

Honesty: We believe in being upfront with our customers.

Engagement: We engage in conversations with our customers, asking their opinion, because their opinion matters

Accountability: We take full accountability of our products. We understand challenges will occur with our products; however, it is our goal to bring solutions to the table.

Responsibility: We operate in a safe, responsible and compliant manner in all of our operations.

Teamwork: We work together and respect the qualities, importance and values of our employees and our customers. Everyone brings unique attributes to their roles with different experiences and perspectives to offer.

Awards:

Protecting Animals and Our Planet:

RRT Beauty is cruelty free and our products are made on recycled paper.

Giving Back:

A portion of our product proceeds goes back into the community to help those in need. We have given to non-profits such as Operation Renewed Hope, Victoria’s Voice, and StandUp for Kids and AFSP.

Research on the Effects of Makeup

A research study from the University of Chieti, Italy and the Harvard Medical School, USA suggested that wearing makeup makes women feel smarter. It even helps them to enhance their confidence. The team did their research study among the 186 female students. The team looked into the "lipstick effect" among 186 female undergraduate students. This "lipstick effect" is a common psychological phenomenon that boosts the confidence of a woman when she wears makeup and feels physically more attractive. It helps women to have the feelings of self-esteem, personality, and attitude. An important thing is a boost or improvement in the self-esteem helps to boost the cognitive abilities. The researchers asked the participants after the test to do a self-report on how beautiful they actually felt. Participants wearing makeup reported higher perception about beauty compared to other participants. This indicates that wearing makeup could provide a better sense about self-esteem that may bring positive effects on the cognitive performance of an individual.